COMMUNICATION AND PUBLIC SPHERE IN FRAGILE STATES: A TRANSFOMATIVE RESEARCH PROGRAM USING THE EXAMPLE OF AFGHANISTAN

Dr Kefa Hamidi (With input from Dr Hazrat Bahar) The programmatic paper presents an innovative programme at Leipzig University that integrates six exiled scholars from Afghanistan into research, teaching and transfer. The programme focuses on investigating the Afghan media system and public communication spaces in fragile states. The programme is based at the Centre for

EXILED, DIGITALIZED, AND GLOBAL: THE COMMUNICATIVE AND MEDIA PUBLIC SPHERE OF AFGHANISTAN

Kefajat Hamidi This study examines the evolving public sphere in Afghanistan, which has been profoundly shaped by the processes of mediatisation, transnationalisation, platformisation and segmentation. The research focuses on both traditional actors (classical media) and emerging communicators (digital activists) who are influencing and redefining this space. The study highlights the dynamic interaction between Afghanistan and

HOW DO THE TALIBAN USE SOCIAL MEDIA TO PROMOTE ITS AGENDA AND INFLUENCE PUBLIC OPINION IN AFGHANISTAN?

Felicitas Mettner This study examines how the Taliban utilize social media to promote their agenda and shape public opinion in Afghanistan. While traditionally opposed to modern media, the Taliban have adapted to digital platforms such as Twitter, Facebook, YouTube, and encrypted messaging apps, using them for propaganda, recruitment, and strategic messaging. Findings indicate that the

DEEP INTERNALIZATION- MEDIA AND PUBLIC SPHERESIN FRAGILE STATES: THE CASE OF AFGHANISTAN

Henriette Unbehaun This study examines the propaganda strategies employed by the Taliban, particularly before and after their takeover of Afghanistan in 2021. By analyzing narratives, media channels, and target audiences, the research explores how the Taliban have evolved from a movement restricting media access to one that actively leverages traditional and digital platforms to spread