MYREDLINE – SOCIAL MEDIA CAMPAIGNS IN FRAGILE STATES
Emma Segebrecht & Helena Ahlgrimm Social media campaigns play a crucial role in public discourse and mobilization in fragile states. This study examines MyRedLine (MRL), a 2019 Afghan social media campaign that allowed citizens to voice their concerns about Taliban peace talks. Through video testimonials shared online, the campaign generated 20 million impressions, fostering dialogue…